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4/18/2012 » 4/19/2012
Market Reseach in the Mobile World Europe

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Message from the Executive Director


The rapid evolution and increasing use of mobile devices such as smart phones and tablets is creating unprecedented opportunities for the marketing research industry. This fast developing and complex industry needs a unifying body, a single voice, and a place to exchange the best and most innovative of ideas.

MMRA exists to unite and serve the industry in developing best practices, professional standards and ethics regarding the use of mobile devices for marketing research. MMRA is building a foundation for education, conducting studies and creating communications to foster this growing industry.

If you have an interest in mobile marketing research, we encourage you to join the MMRA today. Benefits for joining include networking with industry leaders, exclusive discounts to events such as the acclaimed MRMW conference, exposure on the MMRA website, and most importantly participation in creating standards, ethics and education that will shape the future of this industry.

Join MMRA today and be recognized as a Founding Member. The first 300 professional, academic or corporate members to join will have a special website badge and certification signifying their permanent status as a Founding Member.

We look forward to working with you in shaping the future of mobile marketing research.

Mark Michelson
Executive Director, MMRA

 
MMRA Members receive a 20% discount for the
Market Research in the Mobile World conference (MRMW Europe 2012)

taking place immediately prior to the MMRA General Assembly
Get your coupon code!  (Member Log-in required.)




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