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5/30/2014
MRMW Chicago Mobile Hands On Workshop by MMRA

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Why Use Mobile for Marketing Research?

Consumers, shoppers and business people are using mobile devices in new ways every day around the world. Mobile devices are rapidly bringing the ability for everyone to communicate what is happening at any and every moment.
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About MMRA

The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices.The MMRA transcends all industry sectors. Our members include:
  • Clients
  • Market Research Firms
  • Technology Developers
  • Marketing Consultants
  • Mystery Shopping Providers
  • Merchandising Companies
  • Educators
  • Students
  • Trade Media
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President's Letter





Hello MMRA!  

Here’s the scoop; mobile is here, and it’s the real deal.  You are either using it, ready for it, or you may be in for some big trouble in the years to come.

I’m reaching out to the MMRA via this short note to give you a quick snippet on me, my role with the MMRA, and my goals for the upcoming year. 


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Letter from the Executive Director


The rapid evolution and increasing use of mobile devices such as smart phones and tablets is creating unprecedented opportunities for the marketing research industry.

This fast developing and complex industry needs a unifying body, a single voice, and a place to exchange the best and most innovative of ideas.



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