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Why Use Mobile for Marketing Research?

Consumers, shoppers and business people are using mobile devices in new ways every day around the world. Mobile devices are rapidly bringing the ability for everyone to communicate what is happening at any and every moment.
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About MMRA

The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices.The MMRA transcends all industry sectors. Our members include:
  • Clients
  • Market Research Firms
  • Technology Developers
  • Marketing Consultants
  • Mystery Shopping Providers
  • Merchandising Companies
  • Educators
  • Students
  • Trade Media
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President's Letter

Welcome to the MMRA!

Mobile Marketing Research. It’s no longer an issue of whether mobile research is going to take off or how fast. You’re going to run research projects using mobile tools. Almost everyone has embraced some form of mobile.

Mobile marketing research is no longer just an interesting experience – it’s a new way of life for marketing researchers.

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Letter from the Executive Director


The rapid evolution and increasing use of mobile devices such as smart phones and tablets is creating unprecedented opportunities for the marketing research industry.

This fast developing and complex industry needs a unifying body, a single voice, and a place to exchange the best and most innovative of ideas.

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