Mobile Marketing Research Association (MMRA)

Community Search

Calendar

6/17/2013 » 6/18/2013
Insight Innovation Exchange NA (IIEX)

6/23/2013 » 6/25/2013
ESOMAR 3D Digital Dimensions Conference

7/16/2013 » 7/18/2013
MMRA Workshop and MRMW Conference

9/24/2013 » 9/26/2013
MSPA North America Conference

10/21/2013 » 10/23/2013
The Market Research Event 2013

Latest Corporate Members

Latest Professional Members from

Why Use Mobile for Marketing Research?

Consumers, shoppers and business people are using mobile devices in new ways every day around the world. Mobile devices are rapidly bringing the ability for everyone to communicate what is happening at any and every moment.
Read more...

About MMRA

The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices.The MMRA transcends all industry sectors. Our members include:

Clients
Market Research Firms
Technology Developers
Marketing Consultants
Mystery Shopping Providers
Merchandising Companies
Educators
Students
Trade Media

President's Letter

It's wake up time everyone.The world of research is going through a revolution which is so fundamental and so fast that many of us can't even keep up with it. Yet we know that change is inexorable.

For MMRA members, whether researchers, technologists, clients or agencies, we will all be at the extreme sharp end of new developments which themselves are being improved almost on a weekly basis.

Read more...

Letter from the Executive Director

The rapid evolution and increasing use of mobile devices such as smart phones and tablets is creating unprecedented opportunities for the marketing research industry.

This fast developing and complex industry needs a unifying body, a single voice, and a place to exchange the best and most innovative of ideas.

Read more...

Latest News

5/6/2013We're One Year Old!

3/6/2013Managing Mobile Research Projects

11/11/2012Spyware, Tracking and Mobile Research

member benefits

Recognition as a leader in the industry

Targeted promotion for your business, products & services

Networking with customers & new business partners

Access to exclusive knowledge center content including latest industry data

Discounts on conferences and programs worldwide

Connect with us.

Legal/Privacy