Get Connected to the Future of Research 


<< First  < Prev   1   2   3   Next >  Last >> 
  • 06 Oct 2016 12:59 PM | Ray Beharry

    In the most comprehensive survey of its kind, Pollfish, in partnership with PredictWise, has been surveying 1,000 mobile respondents per week since February on 13 key issues in the upcoming election. 

    The three key wedge issues that are going to decide this year’s election are guns, taxes, and immigration.

    This is the first mobile survey of its kind and you can check out the results in the interactive infographic 


  • 08 Sep 2016 12:05 PM | Ray Beharry
    Surveys are one of the best ways to conduct market research from the public. With an effective survey, you could gather sufficient data to build buyer personas, and more. However, there are inherent risks involved with surveys. Survey Respondents might not continue through to the end, they might purposely give false answers, or they could get confused by some of the questions in the survey. There are ways to write survey questions, though, which will help reduce or eliminate the risks, and achieve the best possible results for your market research surveys.

    1. Confirm Your Survey Goals

    Before you sit down to write out survey questions, you need to confirm the goals of the survey. This is particularly important if the person who ordered the survey is different than the person writing the questions. There must be no miscommunication between the two regarding the intended purpose of the survey. After the final results are in and the data has been organized, the answers should solve for the original intent.

    2. Be Prepared To Crunch the Data

    When the survey results come in, it’s just going to look like a bunch of questions and answers with few connections unless you are prepared to crunch the data. Survey results can be overwhelming, especially if you aren’t used to using surveys in market research. When you have some system prepared ahead of time to organize and analyze the data, the whole process of market research will go more smoothly. You’ll be able to immediately hand over the survey responses to the data entry operator. Then, you’ll be able to drill into the data and start using it to formulate your next move.

    3. Start Wide and Funnel Down

    Survey questions should always begin with very general questions and then funnel down into the specifics. This helps respondents to get comfortable with using the survey interface and answering the questions. If the first questions are very easy and general, the respondent will feel confident that they can take the survey. It’s important to nurture the respondent’s confidence in the survey, both with regard to your intention behind the survey and with their ability to answer the questions. If the survey seems like it’s going nowhere or has no discernible path, the respondent may lose trust in the company giving the survey, and quit midway through it. If the respondent doesn’t feel they can answer the questions, they are also more likely to quit before the end.

    4. Avoid Leading Questions; Get to the Point



    Survey questions should be very straightforward, with obvious answer possibilities. The respondent should never be made to think, “well, it depends on how you look at it,” or “that has a double meaning.” If a question can have a second meaning, then it needs to be rephrased or omitted. First, the respondent might get frustrated and abandon the survey. Second, the answers you receive on double-meaning questions won’t be definitive, and will be harder to analyze.

    5. Keep the Survey as Short as Possible

    It’s better to run multiple short surveys than it is to run one overly long survey. Long surveys have a higher chance of being abandoned before the last question than shorter surveys. If you are asking the right questions and phrasing them in as straightforward a fashion as possible, you should be able to get all the data you need from a short survey of 10 or 15 questions.

    6. Keep Respondents Informed

    Respondents deserve to know what you hope to gain by having them take the survey. At the outset, tell them the reason. You don’t have to give away corporate secrets; the reason can be vague, such as “we want to better understand our customers’ buying habits.” At the end, thank them for helping you…and repeat why they took the survey. In addition, offering running question numbers helps respondents know where they are in the survey and how many questions remain.

    7. Ask the Same Question in a Different Form

    Some respondents get enjoyment out of giving fake answers. You can weed these out of your data by asking some of the same questions in a different form. Those who are being genuine will answer the same way both times. Untruthful respondents will become evident with this technique and you’ll be able to eliminate those particular survey results.

    Use these seven tips every time you use a survey for DIY market research to ensure the highest possible completion rates and accuracy.

  • 17 Aug 2016 5:38 PM | Ray Beharry

    Running a business sounds simple enough: All you have to do is create value for customers in a unique and meaningful way that generates profit.

    To do that, you know you must first understand your customer. Entrepreneurs and small business owners who don’t consult with target customers to validate the demand for an idea, product, or service before launching one risk failure.

    What you may not realize is that the same validation is needed when making critical decisions — even after your successful business is up and operating.

    Never Make a Critical Business Decision Without Asking Your Customers First

    Customers: the lifeblood of any business

    Each year, about 400,000 new businesses are created, but 470,000 shut down, according to the U.S. Census Bureau.

    Businesses fail for many reasons, of course. But with 66 percent of customers switching to a new company because they were unhappy with a service and 82 percent saying the business could have done something to retain them, customer satisfaction is a major factor.

    This is why you should regularly assess your customers’ satisfaction, opinions, and loyalty and use those factors to help navigate your decision-making process. Many tools exist for gathering customer feedback, but market research — done correctly — is one of the most effective.

    Getting to know your customer

    Market research provides insight into your most valuable asset — your customer — allowing you to make precise and reliable decisions in several ways.

    First, it helps you understand both your customer and your competition. It also identifies the level of interest in a product or service and what customers are willing to pay for it, effectively guiding the messaging needed to reach your target market.

    Key steps in market research include:

    · Choosing the questions that get the information you want.

    · Figuring out what kind of data is needed.

    · Determining how to collect information.

    · Deciding how to analyze the information.

    · Developing a plan for using that information.

    Successful research and development, product management, branding, pricing, and marketing — all core business functions — depend on customer insight. And great entrepreneurial leaders in today’s ultracompetitive marketplace leverage this information to foster essential innovation.

    Why market research works

    Entrepreneurs begin with a vision. Market research can affirm the strength of that vision or identify needed tweaks; the success of an idea hinges on a firm understanding of customers’ buying behaviors — the functional, economic, and emotional reasons that customers make purchases. These insights shape product development, marketing, and the ways businesses reach target customers.

    You need to know how and where a product fits within a market, what your customer expects, product and market strengths and weaknesses, and what kinds of similar products already exist. This information is impossible to intuit without performing market research.

    Market research also helps you develop a cost plan (e.g., pricing models, investments, and resources) and create a marketing strategy (e.g., types of campaigns and channels, how to reach customers, and how to deal with competitors’ reactions).

    A good example of business owners putting this into practice involves Kevin Systrom and Mike Krieger, founders of a locational iPhone app called Burbn. After spending a year developing Burbn and releasing it, the pair re-evaluated the market and identified some issues with their product — it had too many features and seemed cluttered, making it difficult to compete with market giant Foursquare.

    Systrom and Krieger chose to remove many of the features, except for photos, commenting, and liking, and rebrand their app as Instagram. Only by examining the market, customers, and competitors did they find their way onto that new, incredibly successful path.

    4 paths to quick, affordable market research

    Many entrepreneurs incorrectly believe conducting market research is too time-consuming, too expensive, and too intimidating. However, today’s digital world provides several quick and affordable ways to gather information to help you make smart business decisions.

    Here are four methods small business owners and entrepreneurs can use to gauge customer sentiment through market research.

    #1. Focus groups

    Focus groups capture in-depth, qualitative feedback, but they come with a few challenges. Focus groups take time to organize, and they require an experienced moderator to avoid bias and keep the conversation focused.

    Bias is a focus group caveat, which makes selecting a qualified moderator so important. Experienced moderators know how to ask questions to gather data while eliminating bias. Qualitative research depends on valid and reliable data. If bias exists in a focus group, the results will be skewed, potentially swaying your business decisions in the wrong direction.

    If you choose to organize a focus group, asking 8-10 questions would be ideal, but definitely limit the number to a maximum of 12. And be sure to over invite to ensure an adequate number participate, as 10-20 percent of those invited will, on average, be no-shows.

    #2. One-on-one interviews

    One-on-one interviews can be conducted quickly and affordably to uncover great feedback about products and services, but limitations exist. Reach is often limited because it’s difficult to access a large group of people due to time and geographical constraints.

    While interviews can be conducted via phone or face-to-face, many business owners report better results with phone interviews. People tend to be more open to sharing opinions over the phone because they’re in their own environments — and phone interviews are cheaper because no travel is required.

    #3. Online research

    Online research allows entrepreneurs and business owners to connect with a large number of potential customers in a quick, affordable way. To successfully conduct online research, first decide whether the audience you want to reach consists of new or existing customers. Then, develop questions to ask and decide how to reach those people — through your email subscriber list or social media, for example.

    Always reach out to people in the way that’s most convenient for them in order to create more potential for open, honest, and bias-free feedback. If you can, locate similar surveys your competitors may be conducting to make sure you don’t end up over surveying any one group. And pay close attention to the timing of your online survey — avoid sending them out around holidays or on weekends, for example.

    Keep them short and simple. People often avoid surveys that take longer than 5 or 10 minutes to complete. If the survey must be longer, use page breaks, allow respondents to take the survey in stages, or split it into a few separate surveys.

    #4. Mobile surveys

    Mobile surveys combine the principles of traditional market research with the scale, reach, and affordability of the smartphone-enabled economy. While customers enjoy interacting with brands online, only 17 percent of researchers use mobile surveys as part of their strategy.

    This presents a huge opportunity for you to get ahead of the curve by using mobile to gather customer feedback. Many people prefer to use smartphones as their main tool of communication. Consequently, 60 percent of the world’s population should have internet access by 2020, thanks to the increasing ubiquity of smartphones.

    What’s more, people are more likely to respond when they can do so quickly on a mobile device. Plus, mobile’s unique features, such as geolocation, allow for more accurate data collection.

    Customer feedback is absolutely paramount to your business’s success throughout its lifetime, and market research is the best way to solicit their input. Using one or more of these four methods of market research, you can validate a new product, service, or business idea, guide your internal decision-making, ensure that your existing customers are happy, and create strategies for attracting new ones.

    Image: The Customer Service Target Market Support Assistance Concept

    This article first appears on Tweak Your Biz, and was co-authored with John Papadakis of Pollfish.


  • 15 Jul 2016 10:07 AM | Ray Beharry

    In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknown to most marketers, though, many online research companies recruit participants from paid panels. While paid-panelist research is expedient and generates high response rates, it may not deliver the high-quality data and insights necessary to make critical business decisions. Therefore, the information you gather may be off-target, and your market research may be killing your brand.

    Beyond paid panels, countless other surveying methods are at the modern marketer's disposal, and in this age of smartphone ubiquity, mobile is one of the best survey mediums marketers can use. To receive the most useful feedback and generate actionable data, marketers should optimize their surveys' conditions, designs, and convenience for respondents and use these three methods to ensure survey responses are effective.

    Make it worth their while

    Many respondents expect to be compensated to make taking a survey worth the time spent. To strike a proper balance, make the reward enticing enough to tempt participants but not so appealing that it becomes their primary motivator. Consider thanking respondents by entering them into a drawing for a fun prize so that their end goal is to give genuine responses, rather than just to receive compensation.

    Panelists are paid for each response (often poorly), so many of them speed through surveys. Consequently, paid panelists who take dozens of surveys at once might be disengaged, distracted, or fatigued, which compromises the quality of the responses.

    Be strategic with design

    Survey design is just as important as reducing survey bias. Ask only questions that are relevant and meaningful to the survey's goal, and be cognizant of the respondent's frame of mind, access device, and even the time of day. Engaging respondents on their terms provides the best opportunity to capture and understand their insights.

    Surveying the wrong audience or collecting useless data could harm your brand if it leads you to make bad marketing decisions. Therefore, you need to understand both where your target customers typically consume content and how they prefer to interact with brands. Then, design your survey with a goal of touching on as many of those pleasure points as possible by making it convenient and easy for them to take. If your survey design doesn't appeal to your target audience, then you won't glean the valuable insights you need. Instead, you could receive opinions from people who might never even consider your brand, and decisions based on that faulty information could end up hurting your brand's image in the long run.

    Give your audience the home-field advantage

    Go where your audience is most likely to be willing to provide candid answers. It's difficult to get useful data when the audience you need to reach doesn't respond well to the channels you use. People rarely answer telephone surveys, and in-person interviewing isn't practical or cost-effective when trying to obtain responses from a geographically diverse audience, so opting for randomized phone surveys could lead you down the wrong marketing avenues. And if the survey isn't mobile-optimized, it'll miss out on reactions from those who are smartphone-dependent

    Similarly, online surveys don't always see enough traffic to succeed, especially those tailored to desktop users. It is in your best interest to follow customers who are abandoning landlines and desktop applications for the convenience of smartphones. With 57 percent of Americans communicating primarily through their cellphones and 41 percent living without landlines at all, marketers can reach people across many different demographics using mobile technology without sacrificing the quality of the resulting data. Moreover, the popularity of smartphones also allows marketers to easily gather unadulterated customer information through apps, as nearly 9 out of 10 users spend their mobile time on them. Making it simple for respondents is the key to getting the information you seek, which is why mobile surveys are such a good option.

    Focusing on mobile surveys is the easiest way to get the feedback you seek, but if you decide to pay panelists, make sure your surveys are worth their time and energy by compensating them appropriately. You'll find more engaged and informed respondents whose candid insights will help you make brand decisions on the basis of accurate feedback, instead of useless data. And, ultimately, you will move that much closer to seeing higher revenue and real customer success.

    This originally-authored article first appeared on iMediaConnection.

    Ray Beharry is an accomplished leader with a passion for providing and marketing technologies that engage, enrich, and empower others. Ray’s areas of expertise collide in his position as Head of marketing at Pollfish, a company whose online survey tool helps businesses make educated decisions by providing relevant, meaningful, and customizable consumer opinion data in real time. He also serves as an Adjunct Instructor of Marketing at New York University and a mentor at the New York University Tandon School of Engineering’s Startup Incubator.

  • 12 Jul 2016 12:49 AM | Rishi Hasabnis

    Know your offline consumers even better

    Today online sales have been on the rise and e-commerce has led to better understanding of their consumer behavior that are buying and viewing their products through in-depth search analytics. The brick and mortar stores when they look back on their shelves would vision what if the offline of retail would have been able to know more about their consumer in their space.

    That’s where BlueRadianz comes in the scene to help brands and stores to take imprints of their consumer and crafts real time location analytics for the offline world.

    Case

    One of the local apparel chain stores in our city was keen to know more about their consumers and there in store popular sections. With all the due permissions from store level we did the area survey and then placed our sensors at desired locations ensuring uninterrupted power supply and internet connectivity. We collected the data for 100 days and defined the following metrics.

    All of these metrics were studied on hourly, daily and weekly basis.

    • 1.      Number of visitors in the retail space
    • 2.      Number of visitors
    • 3.      Number of visitors in walk bys
    • 4.      Number of window conversions
    • 5.      Number of visitors at check outs
    • 6.      Average dwell time at store fronts
    • 7.      Average dwell time of visitors at various sections in the store
    • 8.      Average dwell time at various sections in store
    • 9.      Unique Vs Repeat Visitors
    • 10.  Smartphone Brand Distribution

    After creating various visual analytics we did comparative study with in store point of sales data. We formulated real-time dashboards for their management team reflecting various data interpretations. The following are some of the real time visual we delivered.


    Blueradianz Real-Time Dashboards

    BlueRadianz™ wireless infrastructure captures smart devices and smart phone signatures in Wi-Fi enabled zones for delivering these metrics.

    Crowd Location analytics

    Estimates the number of visitors, number of unique visitors, amount of time they spend, and the frequency of their visits within the space and its specific zones.

    Advanced analytics

    Graphs provide knowledge of movement patterns by these visitors while they are in store. Together, these analytics provide detailed insights into general behavior patterns of people moving and interacting within a venue or open space.

    The data from the BlueRadianz™ platform formulates discrete time, location of devices detected within the coverage area of the BlueRadianz™ Crowd Monitor in the wireless network. 

    These advance dashboards gave finer details about unique and repeat visitors at the store, week wise performance and what was sales conversion ratio.

    A custom dashboard was made where we were able to find the brands of phone coming in that retail space. The management has further worked on a unique logic on kind of smart phone visitors they are finding at their stores, deriving intelligence to under their consumers better.


    Business Interpretation and Value from Blueradianz Solution

    • Learn busiest zones of the store. Gives an understanding of which zones of the store are reached from where.
    • How long people take on the route. It helps provide an understanding of the opportunities to engage with passing crowd.
    • Assess in peak times check out times at counters.
    • Easy way to measure the impact of marketing promotions, visitor behaviour. Measure peak hours / non-peak hour’s performance.
    • Zone wise footfall measurement.  Allows brands to understand the relative performance of sections helping them learn more about their customers.


    Blueradianz systems comply with telecom regulation and ensure no personal information about visitors is collected; rather, trends and patterns of collective behaviour are gathered based on the discrete time, locations, and device signatures. BlueRadianz is the new mantra for Brands and Retail Spaces where the opportunity of knowing your offline consumer behaviour are delivered with real-time metrics. 

    www.blueradianz.com

  • 07 Jul 2016 12:43 AM | Ray Beharry

    Ben Evans said it best, “Mobile is eating the world”.

    In this latest podcast from Mobile Marketing Watch, we discuss why taking a mobile-first approach to market research is the way of the future, and why marketers need to tune in to where there customers are.

    Some key points covered:

    • Marketers need to have an understanding of their customers- and move beyond “what” is going on to understand “why”.
    • Data and insights from surveys can help businesses align their marketing efforts with customers who demand what they want, when they want, wherever they want.
    • Surveys on the Pollfish network can get marketers access to fast, low-cost, high-quality data from over 60 countries.
    • Mobile-optimized surveys consider the screen size, user interface, data bandwidth, attention span,  type of question, and length of survey.

    We also discuss:

    • What’s the right type of incentive for respondents?
    • What’s the issue with interviewer-led research, and why anonymity is the key to obtaining honest responses.
    • With the pace of technology and connected devices, what will the future of research be?

    This 20-minute podcast appears on the Mobile Marketing Watch site.

  • 30 Jun 2016 12:19 PM | Mark Michelson (Administrator)

    Hundreds of hours of video presentations on mobile research from MRMW conferences

    https://www.youtube.com/channel/UCMb-MMCUeIiS5lvhA0JlK3g

  • 23 Jun 2016 11:36 AM | Mark Michelson (Administrator)
    From MR Web: Daily Research News

    Singapore-based mobile ad company InMobi has agreed to pay $950k and implement a rigorous internal privacy program to settle US Federal Trade Commission charges of large scale unauthorised location tracking, for ad targeting purposes.

    Settled for under $1m: InMobi's privacy caseThe FTC alleged that InMobi tracked the locations of hundreds of millions of consumers, including children, without their knowledge or consent, misrepresenting its policy as opt-in only. The complaint said the firm actually tracked locations whether or not the apps using its software asked for consumers' permission, and even when they had specifically opted out of location tracking. In addition, specifically in violation of the Children’s Online Privacy Protection Act (COPPA), such information was collected from apps clearly aimed at children, despite promising not to do so and without the consent of parents or guardians. 

    The settlement imposes a $4m civil penalty, suspended to $950,000 based on the company's 'financial condition'. InMobi must also delete all the data collected from children, all the location information collected without consent, and must bring in a comprehensive privacy program subject to an independent audit every two years for the next twenty years. 

    Jessica Rich, Director of the FTC's Bureau of Consumer Protection, said of the case: 'InMobi tracked the locations of hundreds of millions of consumers, including children, without their consent, in many cases totally ignoring consumers' express privacy preferences. This settlement ensures that InMobi will honor consumers' privacy choices in the future, and will be held accountable for keeping their privacy promises'.

  • 15 Jun 2016 5:49 PM | Ray Beharry

    This originally-authored article first appeared on Convince and Convert

    Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond.

    Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the potential damage it could (and did) do to small businesses. As the changes continue—and best practices regarding new tech adoption and media channel preferences evolve more and more rapidly—it’s high time to re-examine your content marketing strategies.

    Are you still giving your target audiences what they want, served up just the way they like it?

    Our company’s recent survey of more than 1,000 U.S. mobile phone users—representing a bell curve of ages ranging from 14 to 54 and a male/female split of 38 percent to 62 percent—not only gave us valuable new insights, but they also reaffirmed common knowledge.

    Survey Says, ‘Mobile!’

    We asked respondents about their preferences for internet use. In other words, how, what, where, when, and why do they access it? While the results didn’t come as an enormous surprise, they certainly provided for some intriguing breakdowns across the different demographics.

    We’ve culled and analyzed the data, and here are four key ways you can advance your content marketing initiatives using the findings from this survey.

    1. Cater to a Mobile-First Audience

    Mary Meeker called it. Of 1,000 respondents, 658 reported that their primary method of accessing the Internet was via their mobile phones. That’s almost 70%!

    Why? It comes down to convenience. The content they seek is literally in their back pockets. The top three reasons those surveyed would read an article or blog on mobile instead of a desktop were:

    • 25.67% — Location or time of day
    • 21.29% — The type of content
    • 17.86% — Access to Wi-Fi

    What does that mean for content marketers? It means mobile marketing is about more than just responsive design. Here’s what else smart mobile marketing entails:

    • Localization: If you haven’t already, catch up on mobile-search intent, so you can put a program in place to optimize for local searchability and findability.
    • Scannable content: Produce and share content with reader-friendly elements like headlines, subheads, and bullets.
    • Simplified conversion points: Examine your sales funnel to see which calls-to-action make sense for on-the-go users. How can you make that conversion easiest for them? Think about shorter forms, fewer data points to capture, and mobile screen gestures like tapping versus typing and swiping versus scrolling.

    Naturally, we can look to the consumer packaged goods sector for standout examples of mobile-first strategies. For instance, take Unilever, 2015’s Mobile Marketer of the Year. Already known for its emotional—and viral—“Real Beauty” campaigns for its Dove skin care line, the company took it to the next level last year by introducing emojis for women of all shapes and colors to use in their text messaging.

    Unilever also used mobile ads to direct users to its YouTube tutorials on hair care for Tresemmé, another of its brands. And for its brand Magnum, Unilever launched a campaign in Ecuador that combined geo-targeting with consumers’ inherent urge to create and interact. Using mobile banners to alert nearby consumers of the unique opportunity to design their own ice cream bars, Unilever drove foot traffic to a local shop.

    2. Create Short, Strong Headlines

    What would you guess is most important to your readers: headline, image, or video? These days, it seems like all of the social platforms are adding or improving their video-sharing and live-broadcasting capabilities. So if you guessed video, you wouldn’t be alone.

    But you would be wrong, according to our survey.

    Overwhelmingly, the headline is still most important to capturing clicks. Sixty-one percent of adults surveyed said it’s what makes them click. Images came second at 23.6 percent, and video came in last as a reason to click, with only 15.4 percent of adult respondents selecting it.

    It is worth noting that the younger demographic, ages 14 to 17, is more egalitarian in their click preferences. Among this group, headline and video were almost evenly split at nearly 38 percent and nearly 36 percent, respectively, with image coming in around 28 percent.

    No matter the medium, people want to get to the right content to find the information they need and consume it quickly. With this in mind, content marketers must craft compelling, concise information. Use a headline analyzer like the one at CoSchedule to determine if your headline is click-worthy. If not, the tool’s feedback can help you refine until it is.

    3. Don’t Worry About the Time of Day

    Forget stats you might have heard concerning morning, evening, or commuting time as the most popular times for when people want to view content. Almost half of all respondents like to consume their favorite content whenever and wherever they can.

    Mobile marketing is an on-the-go, 24/7 business, so you have to make your content accessible to customers and potential customers on social feeds and mobile apps at all times. The survey results state that the majority or respondents prefer content from social media feeds, which is inherently comprised of shorter content.

    But mobile doesn’t mean light, so don’t short-shrift readers. It’s not about their attention spans so much as the screen size. Long-form content does work on smartphones, as long as it follows the principles of great user experience design and great content. Don’t shorten your content; write tighter, more captivating copy.

    For example, Quartz, the news outlet for digital natives, has an app for that—an iPhone app to illustrate this concept, to be exact—that is “perfect for the train, elevator, grocery store line, or wherever you have a spare moment to catch up on the news.”

    You'll Also Like

    5 Ways to Develop a Unique Selling Proposition

    New Research Shows Social Media Succeeds Long Term More Than Short Term

    3 Ways to Fight Facebook's Algorithm and Customize Your Feed

    4. Remember Why People Share Content in the First Place

    The top three reasons people share content are because it’s humorous (19.92 percent), informational (17.77 percent), or valuable to someone they know (15.85 percent). These survey results remind us that great content must be personalized, meaningful, and relevant to the user. (highlight to tweet)

    To be remarkable enough to share, your content has to fulfill people’s needs at an emotional level or provide value for someone they care about. To keep it real, make sure you:

    • Keep your focus clear. Don’t try to cover too much ground at a single stretch. Break it into a series, if necessary, to keep your points from getting lost or muddled.
    • Keep it actionable. Again, break it up so that takeaways are easy to follow (and doable).
    • Keep it timely (even urgent). Tie your content to local or breaking news, upcoming events, holidays, or seasonal changes.

    When it comes to content marketing, nothing happens until you get a click—no new leads, no conversions, nor anything approaching demonstrable ROI. Clicks fill the funnel and get those gears going, the levers in motion.

    Our survey results offer an up-to-date look at how users across your target audiences are finding, choosing, consuming, reacting to, and sharing content—and, ultimately, how they are converting. Use the perspectives they’ve shared to boost your mobile game with the kind of smart content your audience craves.

    What other insights can you draw from these survey findings to inform your content marketing strategy and make your offerings more mobile-responsive?


  • 08 Jun 2016 12:07 PM | Mark Michelson (Administrator)

    Published on Jun 6, 2016

    Today on RBDR: What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

    RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers.

    https://www.youtube.com/watch?v=cygsHhJR-oM

<< First  < Prev   1   2   3   Next >  Last >> 

Copyright ©2016 MMRA Mobile Marketing Research Association All Rights Reserved

MMRA is chartered in Atlanta, Georgia USA and is professionally managed by MJ Association Management LLC. 1006 Morgans Landing Drive, Atlanta, Georgia 30350 USA

Powered by Wild Apricot Membership Software