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Can Mobile Visual Anthropology Help Researchers Better Understand Customers?

04 Mar 2017 2:45 PM | Mark Michelson (Administrator)

From SSI blog Feb 24, 2017

https://shar.es/1U2d29

Mobile phones offer researchers critical features: the ability to gather visual information through photos and video recordings. These features can help researchers develop a much more nuanced understanding of context and customer behavior. The practice of mobile visual ethnography—using pictures and videos to gather important context clues about consumer behavior—is growing. What is Ethnography and… Continue reading →

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