Get Connected to the Future of Research 


Shopping with Alexa? Survey Reveals Purchase Behavior of Echo Owners

07 Mar 2017 4:07 PM | Rick West

Hey, Alexa.

Hey, Siri.

Hey, Google.

“Intelligent personal assistants” are revolutionizing how we obtain information, manage our households, and entertain ourselves.

But, will IPAs—and the devices they live in: Amazon Echo, Apple iPhone, Google Home—ever become a go-to method for shopping and transacting purchases?


Do Echo Owners Make Purchases Through the “Smart Speaker”?

 

This weekend, mobile solutions firm Field Agent surveyed 318 certified Amazon Echo, Echo Dot, and Tap owners. Our ultimate purpose was to determine whether Alexa-users are utilizing the IPA to shop for and make purchases, and the full results are now available in our free, downloadable report: “Shopping with Alexa.”

Click to download Shopping with Alexa - Survey Reveals Purchase Behavior of Echo Owners

  

See Also: Will Drone Delivery Fly with Shoppers? Download the report, “Buy & Fly Retail”!

  

Participating agents were required to capture video and photos of their Echo—meaning every participant in the survey was a bona fide Alexa-user, carefully verified through Field Agent's quality control process. 

Field Agent’s free, downloadable report, “Shopping with Alexa,” includes several additional insights:

  • Attitudes toward shopping with Alexa
  • Top Alexa-based purchases
  • Most popular brand names—Domino's? Uber? Campbell's?—among Alexa “skills”
  • Reasons why some say they're apprehensive to shop with Alexa

The complete report is now available for free. Download it today!

And be sure to subscribe to the Field Agent Blog, recently ranked in the top 10 of Feedspot’s best market research blogs on the planet.

Download Free Shopping With Alexa Report


Comments

  • 07 Mar 2017 6:25 PM | Mark Michelson (Administrator)
    Fascinating study! Love how mobile is moving into IoT devices.
    Link  •  Reply

Copyright ©2017 MMRA Mobile Marketing Research Association All Rights Reserved

MMRA is chartered in Atlanta, Georgia USA and is professionally managed by MJ Association Management LLC. 1006 Morgans Landing Drive, Atlanta, Georgia 30350 USA

Powered by Wild Apricot Membership Software