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The Insight Economy 2017

31 May 2017 10:51 AM | Mark Michelson (Administrator)

The Insight Economy 2017 is an in-depth look at the hottest topics in the world of market research and consumer insight.

Published in The Times on the 24th of May, this 20-page special report is a must have for any decision maker wanting to better understanding the people that matter to their business.

What's inside?

  • An independent, journalistic take on the current state and future direction of the insight economy
  • A candid look at the polls ahead of the UK General Election
  • An overview of the relationship between digital data and shopper panels
  • A detailed review of digital video's ever-expanding role in understanding consumers, featuring commentary from Voxpopme CEO Dave Carruthers

We're excited to see video insight form an integral part of the discussion in 2017, and that Voxpopme CEO and MMRA Advisory Board Member Dave Carruthers was asked to contribute his thoughts to 'Seeing things through the eyes of the consumer' by Tim Phillips on page 12.

But before you rush out to buy your copy, your friends at Voxpopme have a free one just for you. Click the button below to download your copy. 

Let's go get a copy

We hope you enjoy!

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