Get Connected to the Future of Research 


The GreenBook Directory helps you find marketing research suppliers, facilities, and consultants as well as providers of related services. Browse by market research specialties or locations below to find a vendor that meets your requirements.  More info about GreenBook Directory can be found here: GreenBook Directory

GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical. More info about the GreenBook Blog can be found here: GreenBook Blog

GreenBook produces global marketing research conference series including the widely acclaimed Innovation Insight Exchange (IIeX) held annually in Europe and North America and IIeX Health held annually. 

IIeX North America

June 13-15, 2016

Georgia Tech Hotel & Conference Center

800 Spring St NW, Atlanta, GA 30308

Website: http://iiex-na.insightinnovation.org

MMRA Members save 20% by using code MMRA20

People come to IIeX to find out what’s new in the realm of insights, to be challenged and inspired while finding practical solutions, and to meet their future business partners. It’s a combination kick in the pants, turbocharged networking, and intensive education.

CXPA Insight Exchange

May 2-5, 2016

Omni Hotel, CNN Center

100 CNN Center NW, Atlanta, GA 30303

Website: http://events.cxpa.org/insight-2016

MMRA Members can save 15% by using code MMRA2016

The CXPA Insight Exchange is the only CX event by members for members, it is unlike any other you’ve attended. Whether or not you’re a member of the Customer Experience Professionals Association, the 2016 Insight Exchange is the perfect opportunity to expand your knowledge and your network with more than 300 Customer Experience professionals in attendance. This May 3-4 at the Omni Hotel at CNN Center in Atlanta, Georgia you will be exposed to world-class learning and networking with a unique approach to exchange and a focus on innovation.


Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. Merlien Institute is the producer of the Marketing Research in the Mobile World (MRMW) and Qual360 Events.  

More information on Merlien can be found here:  Merlien 

MMRA members can save 20% off Merlien events by using promotional code MMRA20 during registration.


MRMW – North America

July 18-19, 2016

Hilton, Fort Worth, TX 

815 Main St., Fort Worth, TX 76102

Website: http://na.mrmw.net/

MMRA members can save 20% by using code MMRA20

MRMW is a global conference series focusing on mobile, innovation and high-tech marketing research.. MRMW regularly unveils high-tech prototypes for insight generation at their Asia-Pacific, Europe, North America and Africa events. They include Google Glass, Cityzen’s Smart Shirts, Wipro’s Drones and Robots and Baidu’s Smart Bikes.  The result is a conference program that is topical, relevant and focused on what delegates need to advance their business.

Qual360 North America

April 5-6, 2016

The Gallup Building

901 F Street, NW, Washington, DC 20004

Website:  http://na.qual360.com

MMRA members can save 20% by using code MMRA20

Qual360 aims to bring together leading research practitioners and academics to exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Qual360 features world-class speakers, cutting edge discussions and a review of the latest methodologies, tools and case studies available. Qual360 holds conferences annually in North America, Europe and Asia Pacific.


IQPC's conference producers have day-in, day-out working contact with experts and your peers. Our conferences are based on firsthand, intimate knowledge of what's going on in a specific subject, functional specialty or industry.

Further, we have working relationships (and media partnerships) with the Harvard Business Review, MIT's Sloan Management Review, and dozens of other niche-based publications. These relationships help us identify cutting-edge solutions that have significant value to participants.

We believe creative imitation of best practices is a sure-fire recipe for success and organized improvements. That's what benchmarking against the best is all about. If you're looking for the latest and the best in fail-safe techniques, tools, technologies and processes, look no further. Our authoritative, powerful conferences arm you with step-by-step methodologies that help you do your job better, in less time, and with far greater impact.

IQPC

May 22-24, 2016

Reunion Resort

7593 Gathering Dr., Kissimmee, FL  34747

http://www.marketresearch-exchange.com/

Qualified* MMRA Members can save 15% by using code MMRA15

The growing role of technology and the need to implement new methodologies for capturing “In-the-Moment” data are crucial for market research and consumer insights executives to improve their insight into their customers’ journeys. Effective marketing and advertising depends on the ability of research and insights professionals to gather data and real-time insight from their customers to adapt and respond to their changing habits. Due to the rapidly changing and evolving attitudes of today’s “always-on” consumer; it’s imperative for organizations to have the tools in place to implement campaigns that reflect the true wants and needs of today’s consumer.

*The Market Research Exchange is a unique, invitation-only meeting comprised of thought-provoking conference sessions, executive roundtables, innovative networking opportunities and private meetings between pre-qualified solution providers and senior decision-makers, resulting in three days of focused, structured business development and information exchange.

If you conduct, coordinate, use or purchase market research or marketing research services then Quirks.com is the web site you need. Here you'll find free directories of 7,000+ market research companies and focus group facilities, 3,000+ market research articles, market research jobs, events, online research and much more! Quirk’s is the organizer of the Quirk’s Event with 2 events coming in 2017 in Brooklyn, NY and Irvine, CA

The Quirk’s Event

Returning to Brooklyn, NY in early 2017

Marriott Brooklyn Bridge

333 Adams St, Brooklyn, NY 11201

Also debuting in Irvine, CA in 2017

Website:  http://www.thequirksevent.com

MMRA Members can save 20% by using code MMRA20

The Quirk’s Event is a two-day experience that centers around a large and interactive exhibit hall where industry professionals can come together to meet face-to-face, network and learn about the latest trends and techniques in research. The conference features nearly 80 educational workshops where speakers of different backgrounds offer their expertise on a variety of topics. Presenters will deliver case studies, sessions on best practices, presentations of research findings on key markets and more, all offering concrete takeaways for attendees.

Mobile X Festival

May 11 & 12, 2016

Scheller College of Business at Georgia Tech, Atlanta, GA

800 West Peachtree Street, Atlanta, GA 30308

Website:  http://www.mobilexfestival.com

MMRA Members can save 20% by using code MMRA16

The Mobile X Festival is an un-conference for businesses that want to use mobile to grow their sales and revenues.  What exactly is an un-conference? An un-conference is like a regular conference only most of the bad stuff has been eliminated. Our fundamental belief is that you learn more at an event when you’re having a dialogue rather than listening to a monologue. So, while they will have the occasional speech or panel discussion, they also include interactive experiences like Virtual Reality Pods, a Shark Tank-like competition, a Mobile X Charity Lab, Roundtable Discussions, Food Trucks and more.

In addition to speakers and panelists from Google, E&J Gallo, Coca-Cola, Microsoft, CNN, Kimberly-Clark, the Atlanta Hawks and more, Mobile X will also have executives from Fortune 500 companies, university professors from Georgia Tech, executives from marketing agencies, venture capitalists, executives from mobile start ups, students and just about anyone else who is interested in learning how to use mobile to grow their sales and revenues.

Institute of International Research

http://www.iirusa.com/index.xml

IIR USA is among the most recognized and trusted providers of trade conferences and expositions; seminars; training events; and specialized business information and networking experiences in America. IIR USA conceives and executes nearly 200 proprietary events annually supporting a portfolio of major industries, professions and fields of business interest. IIR produces several leading marketing research events including The Marketing Research Event, The New Face of Consumer Insights, Omni Shopper and Marketing Analytics & Data Science.

MMRA Members save 20% on conference registration at IIR events by using promotional code MMRA20.

The Marketing Research Event

October 17-20, 2016

Boca Raton Resort & Beach Club

501 East Camino Real, Boca Raton, FL 33432

Website:  http://www.iirusa.com/research/event-home.xml

MMRA Members can save 20% by using code MMRA20

The research and insights role in its traditional form no longer exists. Remember the good old days when we were in control? We held the only keys to unlocking powerful data-driven decisions. It was a good run. But like all good things, it’s coming to an end. Control is now fragmented and insights are coming from everywhere. Consumers tell all in unregulated forums, end users design their own DIY studies and disruptive new companies introduce new capabilities daily.

So is this the end of MR as we currently know it?  Not entirely. But one thing is for sure: REVOLUTION IS HERE. Those who refuse to let go of their current “normal” will be left behind. The winners will be those who seize change as opportunity — embracing new skillsets, more diversified teams, more agile processes and the more strategic mindset that this new era demands. We know it and you know it. Demonstrating the NEW business value of research and translating insights into bottom line impact is the holy grail. Seismic shifts are banging at your door. TMRE 2015 ensures you are prepared for these changes, rather than surprised by them.

The New Face of Consumer Insights

May 22-23, 2016

Ritz Carlton

4375 Admiralty Way, Marina Del Rey, CA 90292

Website: http://www.iirusa.com/consumerinsights/home.xml

 MMRA Members can save 20% by using code MMRA20

The producers of TMRE: The Market Research Event arm you with the new processes, procedures, frameworks and skillsets you need to remain competitive and relevant. Rethink how your insights teams are structured, how the back end and operations of research must evolve and harness game-changing skills to deliver value both internally and to end customers.

Omni Shopper

July 10-13, 2016

Radisson Blu

221 North Columbus Drive, Chicago, IL 60601

Website: http://www.iirusa.com/omnishopper/about.xml

MMRA Members can save 20% by using code MMRA20

For more than 15 years, OmniShopper has been the leading conference for retailers and manufacturers providing shopper and consumer focused industry players with the tools needed to overcome major transformation, convert insights into action, and drive business growth.


Marketing Analytics & Data Science

June 8-10, 2016

Hilton, Financial District

750 Kearny St., San Francisco, CA 94108

Website: http://www.iirusa.com/analytics/home.xml

MMRA Members can save 20% by using code MMRA20

The Marketing Analytics and Data Science conference is an inaugural conference that demonstrates how to deploy marketing analytics and data science to drive business forward.  In an age where consumers demand more personalized communications, experiences and products, and internal stakeholders require more predictive intelligence to inform decisions, analytics and data science have emerged as silver bullets to uncover the human side of data.

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