Get Connected to the Future of Research 


Upcoming Events

    • 03 Apr 2017
    • 05 Apr 2017
    • JW Marriott, San Francisco Union Square


    REGISTER HERE - USE CODE MADS17MMRA TO SAVE 20%

    Harnessing the superpowers of Data Science and Analytics to Drive Business Forward.

    Data science and marketing analytics are transforming every industry. There is a reason why it is being called the sexiest job of the 21st century. Calling all professionals that want to harness analytics and data science! Do you realize how critical you are to the future of your organization?

    MADS is unlike any other conference out there.

    We go beyond the tools and techniques to make sure you walk out of every session armed and ready to drive IMPACT.

    Data science and marketing analytics are transforming every industry and technology is changing the world around us more quickly than ever before. It's dizzying. Advances are delivering new capabilities to marketing teams that are so insightful and powerful they feel like superpowers. Now is the time to come together, compare notes, hear from experts and build relationships to share ideas.

    Hear how your peers have applied analytics and data science to solve complex problems, enable improved decision making, uncover new opportunities and increase ROI. That’s some pretty powerful stuff.


    • 04 Apr 2017
    • WHYY Independence Mall West, Philadelphia


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    IIeX Health focuses on consumer insights within the healthcare industry. This unique event is designed to bridge the gap between healthcare and life science companies, insights/research suppliers, and disruptive technology innovators. It brings together key stakeholders in all groups to share their vision of experience, showcase the cutting edge of technology, and co-create the future of insights together.

    Presented by Greenbook

    • 05 Apr 2017
    • 06 Apr 2017
    • Washington D.C.

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    Meet qualitative researchers from international brands, leading agencies and research institutes all in one place.

    Qualitative360 North America 2017 will be held on April 5&6 in Washington D.C. The Merlien Institute has created a unique conference agenda covering all aspects of qualitative market research. Experience an exciting mix of client case studies, interactive workshops, new methodologies and the latest in research technologies.

    With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.

    • 25 Apr 2017
    • 26 Apr 2017
    • Swissotel Chicago


    REGISTER HERE - SAVE 20% WITH CODE MMRA20

    Leading the technology revolution in market research.

    Market Research in the Mobile World (MRMW) is designed and crafted for the market research community to stay up to date with the latest trends and innovations. Going beyond the regular event topics, MRMW actively seeks out new technologies from inside and outside the industry. Complemented by the exclusive MRMW Awards and Start-up competition, the MRMW conference is your one-stop shop to find out what’s new. 

    If you are looking for content, not sales pitches and want to actually meet people rather than being washed away be a sea of trade show visitors, join Merlien at MRMW. High-level discussions with high-level delegates, cutting edge case studies and plenty of networking opportunities await! 

    MRMW 2017 will be held April 25-26 in Chicago. 

    • 26 Apr 2017
    • 27 Apr 2017
    • The 3 West Club, New York City


    REGISTER HERE - SAVE 20% WITH CODE MMRA20

    In the age of big data, our ability to capture data is nearly limitless. And tremendous amounts of data mean there are a tremendous number of ways to measure and analyze it. So how do marketers figure out what’s important, and what’s just measurement for measurement’s sake? 

    Beyond proving that marketing really works, the right metrics can provide actionable insights that inspire impactful marketing decisions, leading to profit and revenue growth. Whether you’re looking to fine tune your organization’s marketing spend, considering implementing new analytics tools, wanting to gain a deeper understanding of how your marketing dollars are being put to use, or just simply don’t know where to start—this conference is for you!


    • 01 May 2017
    • 03 May 2017
    • W. Chicago - Lakeshore 644 N Lake Shore Dr., Chicago, IL



    REGISTER HERE - SAVE 20% WITH CODE FOCUS17MMRA

    Technology will change the face of insights - and your role - as you know it. The question is, are you prepared?

    Take command of technologies shaping the future of market research. TMRE in Focus helps you understand how technology can be used, together with your traditional MR skills, to deliver better insights, faster to your customers.

    Register with code FOCUS17MMRA to save 20% on your registration.



    • 21 May 2017
    • 23 May 2017
    • Ritz-Carlton, St. Louis


    REGISTER HERE - SAVE 20% WITH CODE MMRA20  (Delegate must qualify to attend)

    Forward-thinking Market Research and Insights executives are transforming their function into a proactive engine of growth that influences business strategy and drives competitive advantage through actionable insights. 

    As digital transformation continues to shape consumers’ behavior and preferences, these leaders need to integrate new research and insights strategies, through mobile, social and digital, in order to forecast consumer behavior in real time. 

    Understanding customer’s preferences and motivations in real-time, driving personalization, and improving customer experience will in turn enhance customer engagement and promote brand loyalty. It is a critical job for the business.

    This exclusive three-day event is full of relevant topics gleaned from extensive research, market intelligence and feedback from industry leaders, influencers and senior executives like you. This unique forum is reserved for those at the corporate level with the desire to network with peers, learn and share best practices, and gain insight on common challenges that many research and insight executives are facing.



    • 12 Jun 2017
    • 14 Jun 2017
    • Georgia Tech Hotel & Conference Center, Atlanta


    REGISTER HERE - SAVE 20% WITH CODE MMRA20

    What are clients looking for? What companies are meeting their business needs? What solutions are helping brands understand and drive consumer behavior?

    They’ll tell you at IIeX North America.

    IIeX North America is the flagship conference in the IIeX series. The 2017 event will return to Atlanta for three days filled with new thinking, new solutions, and new approaches from the most innovative leaders in market research from around the globe. Come to IIeX to find out what’s new in the realm of insights, to be challenged and inspired while finding practical solutions, and to meet your future business partners. 


    • 24 Jul 2017
    • 25 Jul 2017
    • The Union League, Philadelphia


    REGISTER HERE - SAVE 20% WITH CODE MMRA20

    The use of artificial intelligence, machine learning, and big data is revolutionizing the way market research is being conducted. Don’t be left behind! This conference will provide an opportunity to hear from leading experts and early adopters of the most leading-edge technologies being applied to market research today. 

    These engaging presentations will help you maximize your marketing ROI by collecting more relevant data as opposed to too much data while employing more efficient analytics tools to turn unstructured data into valuable business insights. Plus, in our sessions on mobile market research and customer journey orchestration, learn to meet your customers where they are by tracking them through all of their interactions with your brand --- from initial contact to loyal brand ambassador.

    PLUS: Attend our unique workshop “Fundamentals of Artificial Intelligence for Market Researchers”—as our industry moves into the AI age, you can’t afford to be left behind!



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