News & Blogs - Mobile Marketing Research Association (MMRA)

News & Blogs

News & Blogs
Tuesday, April 24, 2012 (0 Comments - view/add) CMO Council Explores How Mobile Relationship Marketing (MRM) Puts More Interaction for Consumers » CMO Council Explores How More Relationship Marketing (MRM) Puts More Interaction in the Hands of Customers New Thought Leadership Initiative Studies Value and Benefits of...
Thursday, April 05, 2012 (0 Comments - view/add) Mobile Marketing Research: Myth or Magic? » Mobile, it's a word that features so high in many researchers’ vocabulary our (very unscientific) survey suggests it probably comes fourth in the rankings, bested...
Sunday, March 18, 2012 (0 Comments - view/add) 38% of Chinese mobile web users access the Internet exclusively via their mobile and not a computer » The mobile revolution is truly here; by the end of 2012 the number of mobile-connected devices will exceed the number of people on earth. The...
Tuesday, February 07, 2012 (0 Comments - view/add) One Giant Leap: Understanding the Rapid Evolution of Smartphones for Market Research » It’s no surprise to most in the market research industry that mobile smartphones are swiftly taking over the mobile phone market, with Nielsen’s Mobile Insights...
Sunday, January 29, 2012 (0 Comments - view/add) The battle between HTML5 and App-based research platforms » Last summer at the Market Research in the Mobile World conference in Atlanta, I offered up our Top 10 Predictions as to how mobile technology...
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